New York Post Launches AI Chatbot Hamilton Search for Personalized News

The New York Post media group is rolling out a custom AI chatbot, Hamilton Search, as part of a wider AI-powered personalized news initiative called Hamilton, according to Axios. The chatbot and a range of related AI products are named after Alexander Hamilton, the founder of the New York Post. Ariscielle Novicio, the group's chief technology officer and senior vice president of product and digital strategy, said the tools are designed to help readers find more content and receive more personalized, optimized recommendations. Starting Tuesday, Hamilton will be available in the Android and iOS apps of both the New York Post and the California Post. The company also intends to extend Hamilton to its public websites in the future. Hamilton serves as an umbrella brand covering multiple AI-driven personalization features: Hamilton Search, an AI chatbot; Post Express, a personalized news briefing; Picked For You, a content recommendation engine; and Post Voices, a discovery tool for commentary and analysis.